Amadeus

6th July, 2026

1811

1447

1012

2024

Low lead generation

New platform isn't generating enough leads, pipeline stalled.

Hard-to-reach decision makers

Must contact ~500 non-IATA Singapore agencies and reach owners or C-level.

Budget constraints

Marketing budget limited and controlled by NATAS, restricting Amadeus' spending.

Compressed campaign timeline

Distributed operations create cross-region workflow and infrastructure complexity.

New CFO Leadership Hire

Monitor finance transformation initiatives following CFO appointment.

Technology Job Postings

Cloud and AI hiring signals platform modernization priorities.

Google Cloud Technology Detection

Cloud partnership signals active AI and infrastructure investment.

AI Strategy Role Hiring

AI leadership hiring indicates near-term strategy and implementation needs.

Global Office Locations

Distributed operations create cross-region workflow and infrastructure complexity.

Mengdi