Hi {{first_name}},
{I see|Noticed} you just hired {{new_employee}} as {{role}}.
New reps usually spend their first {few months|quarter} building lists and chasing leads before they ever have a real conversation.
We run outbound for teams like yours, so new hires start with meetings already on the calendar. {{case_study_company}} {{result}}.
Would this be {of interest|worth a look}, or does outbound sit with {{colleague_name}}?
First email
Hiring SDRs
They have open SDR or BDR job posts.
open roles
Subject: your sdr hiring
Hi {{first_name}},
{Saw|Noticed} you're hiring {{open_roles}} SDRs.
A new rep usually takes a few months to ramp before the first meetings come in, and they still need the data and the tools behind them.
We run that whole outbound motion for you, so meetings start while the hiring is still going. {{case_study_company}} {{result}}.
Would this be of interest, or does outbound sit with {{colleague_name}}?
First email
Just raised
They announced a funding round in the last 60 days.
round
Subject: after the {{round}}
Hi {{first_name}},
Congrats on the {{round}}.
The next ask is usually pipeline, and it tends to land on the founder's desk before there is a sales team to own it.
We run outbound for funded teams, from the list to the booked meeting, so pipeline does not wait for the first sales hire. {{case_study_company}} {{result}}.
Would this be {of interest|worth a look}, or does outbound sit with {{colleague_name}}?
First email
New in role
They started a new sales or revenue role in the last 90 days.
new companytitle
Subject: new role, {{first_name}}
Hi {{first_name}},
Congrats on the {new role|move} to {{new_company}}.
Most {{title}}s in their first 90 days are asked for pipeline before they have a team or a process to build it.
We run that part for you: the list, the mailboxes, the emails and the replies. Your team only takes the calls.
Would this be of interest, or does pipeline sit with {{colleague_name}}?
First email
Worked at a client of ours
They used to work at a company you have a case study with.
previous company
Subject: {{previous_company}} days
Hi {{first_name}},
You were at {{previous_company}} when we {ran|built} their outbound, so you may have seen some of the meetings it booked.
Your team sells to a similar crowd, so the same setup should carry over.
We would handle the list, the copy and the sending. Your team only takes the calls.
If I recorded a quick video of what we did there, could I send it over?
First email
Same buyers as a client
You have a client who sells to the same buyers they do.
similar companybuyer typetimeframe
Subject: like {{similar_company}}
Hi {{first_name}},
We run outbound for {{similar_company}}, who sell to the same {{buyer_type}} as your team.
In their first {{timeframe}} with us, they {{result}}.
The same list and a similar message should work for your team too, with a few changes for your offer.
If I recorded a {short|quick} video of how we set it up, could I send it over?
First email
Expanding to a new market
They just opened a new country, region or vertical.
new market
Subject: {{new_market}} launch
Hi {{first_name}},
{I see|Noticed} you're expanding into {{new_market}}.
A new market usually means no network there yet, so the first meetings are the hardest part.
We build the list of the right companies in {{new_market}}, write the emails and book the first meetings, so your team can test the market before hiring locally.
Would this be of interest, or does the launch sit with {{colleague_name}}?
First email
No signal
You have a good list but nothing specific to say about the account.
company typestate
Subject: {{company_type}} in {{state}}
Hi {{first_name}},
I came across you while looking for {{company_type}} in {{state}}.
Most teams your size {rely on|depend on} referrals, so the pipeline is full one month and empty the next.
We build and run the outbound that keeps it steady, from the list to the booked meeting. {{case_study_company}} {{result}}.
If I recorded a {short|quick} video showing how this would work for your team, could I send it over?
First email
Founder still selling
Writing to a founder or CEO of a company with no sales team yet.
first name only
Subject: {{first_name}}, pipeline
Hi {{first_name}},
Most founders I speak to are still the best salesperson in the company, so pipeline stops whenever they get busy with everything else.
We take outbound off your plate. We build the list, set up the mailboxes, write the emails and pass you the replies, so you only take the calls.
{{case_study_company}} {{result}}.
Would this be of interest, or does sales sit with {{colleague_name}} now?
First email
Reps stuck prospecting
Writing to a VP Sales, CRO or head of sales.
quartertimeframe
Subject: pipeline for {{quarter}}
Hi {{first_name}},
When your reps prospect and close at the same time, one of the two always slips.
We run the prospecting part for your team: the list, the mailboxes, the emails and the follow-ups. Your reps get booked meetings and spend their whole week selling.
{{case_study_company}} {{result}} in {{timeframe}}.
Would this be {of interest|worth a look}, or does outbound sit with {{colleague_name}}?
First email
Outbound next to inbound
Writing to a CMO or head of marketing who owns pipeline targets.
first name only
Subject: outbound next to inbound
Hi {{first_name}},
Inbound is hard to grow fast when the pipeline target goes up halfway through the year.
We run outbound next to your marketing, aimed at the same accounts your ads and content already target, so both channels feed one pipeline.
{{case_study_company}} {{result}}.
If I recorded a quick video showing how this would sit next to your inbound, could I send it over?
First email
Agency on referrals
Writing to the owner of a services agency.
agency type
Subject: {{agency_type}} clients
Hi {{first_name}},
Most {{agency_type}} agencies I speak to grow through referrals, which works well until a month goes quiet.
We run outbound for agencies. We find companies that look like your best clients, write the emails and book the calls with their founders. You only take the meetings.
{{case_study_company}} {{result}}.
Would this be of interest, or does new business sit with {{colleague_name}}?
First email
SaaS finding the right accounts
Writing to a SaaS team with a clear product category.
product category
Subject: {{product_category}} buyers
Hi {{first_name}},
Selling {{product_category}} usually means finding the few companies that need it right now, out of thousands that look the same on paper.
We use signals like hiring, funding and tool changes to find those accounts, then write and send the emails for you. Your team gets the replies.
{{case_study_company}} {{result}}.
Would this be {of interest|worth a look}, or does outbound sit with {{colleague_name}}?
Follow-up
Should I ask a colleague
Day 5 or 6, no reply. Same thread, no new subject. The follow-up that gets the most replies.
first name only
Subject: same thread, no new subject
Hi {{first_name}},
{Should I ask|Is it worth asking} {{colleague_name}} about this instead?
Follow-up
Case study link
Day 5 or 6, no reply. The one place a link is allowed, and only one.
case study link
Subject: same thread, no new subject
Hi {{first_name}},
Here is how we did it for {{case_study_company}}: {{case_study_link}}
If it looks useful, I can show you how the same setup would work for your team.
Follow-up
Video offer bump
Day 5 or 6, after a first email that offered a video.
first name only
Subject: same thread, no new subject
Hi {{first_name}},
Still happy to record that {short|quick} video for your team. Should I send it over?
LinkedIn
Connection note
They are active on LinkedIn and posted in the last few weeks.
post topic
Subject: same thread, no new subject
Hi {{first_name}}, enjoyed your post on {{post_topic}}. Would be great to connect.
LinkedIn
After the emails
Two emails, no reply, and they are active on LinkedIn.
one line offer
Subject: same thread, no new subject
Hi {{first_name}}, I reached out via email but thought it'd be easier to chat here. {{one_line_offer}}. Worth a quick look?
LinkedIn
After they accept
They accepted your connection request.
one line offer
Subject: same thread, no new subject
Thanks for connecting, {{first_name}}. I sent you a note by email about {{one_line_offer}}. Is this something you look after, or should I speak to {{colleague_name}}?
Every template has four parts
Here is the “Just raised” template with each part marked. Write your own in the same order.
Subject after the {{round}}
Hi {{first_name}},
1A reason to write
Congrats on the {{round}}.
2Their problem
The next ask is usually pipeline, and it tends to land on the founder's desk before there is a sales team to own it.
3What you do
We run outbound for funded teams, from the list to the booked meeting, so pipeline does not wait for the first sales hire. {{case_study_company}}{{result}}.
4One easy question
Would this be {of interest|worth a look}, or does outbound sit with {{colleague_name}}?
Questions
How Reachly writes and sends these templates.
Reachly keeps the body at 60 to 80 words and the subject at 2 to 4 words, lower case, with a variable in it. The whole email should fit on a phone screen and read in one go.
A meeting is a big ask from a stranger. An easy question gets more replies, and the meeting comes from the reply. Asking for a meeting straight away is one of the most common mistakes Reachly sees in new client copy.
Two emails in total, 5 to 6 days apart. Most of the results come from the first email. The follow-up that gets the most replies is the short one: asking if you should speak to a colleague instead.
If there is still no reply and the person is active on LinkedIn, move to LinkedIn.
{{first_name}} and the other double-bracket words are variables that your sending tool fills in for each person. Words like {short|quick} are spintax: the tool picks one option per email, so not every prospect gets the exact same wording.
Not in the first email. Offer to send a video or a case study instead. If you want to share a case study, the follow-up is the place for it, and only one link.
It depends on the list, the offer and how used your market is to cold email. A useful target from Reachly's campaigns is one positive reply for every 400 to 600 emails sent. If you are far below that, check the list and the offer before rewriting the template.
A real result from a client you can name, like a number of meetings or deals. Never make one up. If you do not have a case study yet, delete the sentence; the template still works without it.
Want Reachly to send these for you?
Reachly builds the list, writes the emails and runs the sending. Your team only takes the calls.
