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LinkedIn Outreach Agency: Get B2B Leads Without Manual Work
Multichannel outbound built on signals
Most LinkedIn outreach fails because it's rushed, generic, or untimely. We focus on relevance, timing, and relationship-led engagement.
Right People
We don't target "decision-makers" in bulk. We identify specific roles, company profiles, growth stages, and behavioural signals that indicate relevance, then focus only on those accounts.
Right Message
Messages are written to reflect awareness, not pitch. We reference context, role-specific problems, and market realities so outreach feels considered and credible. The goal isn't to sell in the first message, it's to earn a reply.
Right Time
LinkedIn timing matters. We align outbound with hiring signals, role changes, growth indicators, and engagement patterns so conversations start when prospects are most receptive.
A cold email campaign service that leverages LinkedIn
A standalone cold email campaign can work. A cold email campaign with coordinated LinkedIn touchpoints works better. We build both into every Reachly engagement, and here's how they reinforce each other.
Step 1 · Before the first email
A LinkedIn connection request creates familiarity
A connection request from your profile lands first. When your email arrives days later, it's not coming from a stranger but from someone they've already seen.
Step 2 · Between email follow-ups
LinkedIn becomes a lower-friction touchpoint
For prospects who didn't reply to email, a LinkedIn message opens a new door. Different channel, same conversation, without having to resend the same email again.
Step 3 · After a reply
LinkedIn turns into a relationship channel
Once a prospect has engaged, a LinkedIn connection is a natural next step that keeps your name visible beyond the active campaign.
Step 4 · For high-value accounts
Cold calls layered in at the right moment
We add calls to the sequence once a prospect has shown engagement across both channels, turning a warm multi-touch sequence into a booked meeting.
Every step of the cold email campaign is coordinated with LinkedIn activity, so the outreach feels cohesive from the prospect's perspective.
More Conversations. Better Fit.
LinkedIn performs best when you approach it as a relationship channel, not a volume channel.
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Pipeline Growth
Build a stronger sales pipeline
Our cold email agency helps B2B teams reach the right people on LinkedIn and email through signal-led outreach. No broad targeting. No generic templates. Just relevant messages designed to start real conversations.
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Warm Conversations
From cold outreach to warm conversation
Every message is written with context and timing in mind. We research your prospects, identify the right moment, and craft outreach that earns replies instead of being ignored.
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Network Building
Grow a network you can actually sell to
Your LinkedIn becomes a hub of activity with engaged prospects eager to learn more about how you can help them.
Results from outreach
Client results
Two engagements where LinkedIn carried the conversation
In both of these, LinkedIn ran as one half of a coordinated sequence alongside email. The figures below are the outcome of that combined motion.
Primal
Marketing services · Thailand · 6-month engagement
- 85+
- Sales qualified leads in six months
- 6
- New deals signed
- 35%
- Lower cost per acquisition
- 4.57x
- Return on the engagement
Reachly ran structured multi-channel sequences across LinkedIn and email, sending from CEO Mark McDowell's profile, which lifted trust, engagement, and reply rates. Five campaigns ran in parallel: one evergreen into CMOs and CEOs, and four built on buying signals. Campaigns averaged an 8% positive reply rate.
Read the Primal case study→The Great Room
Premium co-working · Singapore and Australia · 18 to 20 months
- ~$250K
- Contract value closed, about nine months into the engagement
- 2/qtr → 2/mo
- Face-to-face meetings, before and during the engagement
- ~30%
- Drop-off after qualification, against ~50% from paid
Sequences were paced to open a conversation first and let the tour come later, and Reachly nurtured each one as the SDR layer until the prospect was genuinely ready. Messaging held to premium positioning throughout, so buyers never arrived comparing The Great Room against budget co-working.
Read The Great Room case study→That single deal justified the full partnership.
James MichaudHead of Sales, The Great Room
How does a LinkedIn outreach agency decide who to contact?
Reachly picks the account before it writes the message. Three filters run before anything is sent, and every one of them makes the list smaller.
The widths show direction, not measured volume. Every campaign narrows to a different degree depending on the market.
The account has to narrow
Targeting decision makers in bulk produces a list nobody can write to. The output here is a smaller list than most teams expect, which is what makes a specific first line possible at all.
The message references something true
The opening line is the trigger: a role just filled, a market just entered, a tool they are known to run. Bodies stay between 60 and 80 words and carry no link, because the first message is where the reply is won.
The timing comes from a signal
Hiring, funding, headcount growth, market expansion and proximity all change how a message reads on the day it lands. Several of the signals Reachly targets on are deliberately never mentioned in the copy. The full list is in the guide to signal based outbound.
How do LinkedIn and cold email work together?
Four touches across three channels, ordered so each one makes the next easier to answer.
Two emails maximum, five to six days apart. A link is allowed in the second email only, and only when it has to be there.
A connection request lands first
Before the first email
The email then arrives from a name the prospect has already seen once. That single prior impression is most of what separates a cold email from an ignored one.
The email carries the ask
Days three to five
Sixty to eighty words, a subject line of two to four words in lower case, one question at the end. No tracking pixels, plain text, sent from infrastructure that matches the mailbox provider.
LinkedIn reopens the thread
For anyone who did not reply
A different channel with a different angle beats resending the same email in a new font.
A call goes in once there is engagement
High value accounts
Calling a prospect who has seen two messages from the same name is a different conversation from calling a stranger.
In house, a LinkedIn only agency, or a multichannel partner?
All three work. They fail in different, fairly predictable ways, so the right answer depends on where your bottleneck sits.
Build it in house
- Best for
- Teams that already have an outbound operator on staff.
- What you gain
- Full control of targeting, copy and the feedback loop.
- Where it breaks
- Speed. List building, infrastructure, segmentation and daily reply handling are four jobs, and treating them as something sales adds on is why most attempts stall.
Hire a LinkedIn only shop
- Best for
- A LinkedIn native audience and an offer that fits in a short message.
- What you gain
- Specialist help fast, with no function to build.
- Where it breaks
- A ceiling. A prospect who ignores LinkedIn may answer email, and one channel gives you no way to find that out.
Work with a multichannel partner
- Best for
- Senior buyers who are not actively shopping, where one route into the account is rarely enough.
- What you gain
- Coverage across how buyers behave, and the freedom to follow interest to whichever channel it appears on.
- Where it breaks
- More moving parts. Three channels in one sequence need tight coordination, which is the part Reachly is built to carry.
Reachly runs LinkedIn alongside email and calling inside one outbound lead generation programme, and books the conversations it produces through B2B appointment setting.
How should a LinkedIn outreach agency charge?
The model shapes the work more than the number does, because it decides what the agency is rewarded for.
| Model | What it rewards | What to watch |
|---|---|---|
| Flat monthly retainer | Pipeline quality, because the fee holds whether the agency hits the target or triples it | A mature operator is required, and the reporting has to be live. |
| Lower base plus a fee per qualified meeting | Both sides, as long as "qualified" is defined tightly and in writing | A loose definition turns this into the model below. |
| Pay per meeting only | Meeting volume | The cheapest model gets expensive once your closers start taking poor fit calls. |
Reachly runs one flat monthly retainer covering the full stack: TAM mapping, ICP definition, signal enrichment, contact sourcing and verification, dedicated sending infrastructure, domain warm up, copywriting, sequence building, reply management, meeting booking, live reporting and a weekly review that adjusts the campaign.
The comparison worth running is the retainer against the full cost of building the function: tools, hiring, training, management time, and the months spent getting it right. Market rates are broken down model by model in Reachly's guide to what a lead generation agency costs.
How do you vet a LinkedIn outreach agency?
Most agencies sound competent on a first call. Four areas separate the ones that can explain their operating model from the ones improvising. Use this on Reachly too.
| Ask about | A strong answer sounds like | A weak answer sounds like |
|---|---|---|
| Data and enrichment | Where records come from, how titles get normalized, how duplicates are removed, and what gets enriched before any copy is written | "Targeted lists." Sales Navigator with no verification step described. |
| Messaging and sequencing | Short messages about the prospect's problem, a different angle on each touch, and anonymized examples with a reason for every step | "Proven scripts that work across industries." An offer to raise volume before relevance has been discussed. |
| Account safety | Named weekly connection limits, a ramp schedule for new accounts, and what happens when LinkedIn flags activity | "Our tool is safe." Volume and send speed quoted as achievements. |
| Reporting | A live dashboard with reply quality by segment, a written definition of a positive reply, and meeting outcomes tied back to CRM stages | A monthly PDF of send volume and connection counts. |
Eight questions worth asking exactly as written
| Ask | Also ask |
|---|---|
| Walk me through your enrichment workflow, from raw account list to a message ready lead. | How do you define a positive reply? |
| What puts a prospect into one sequence rather than another? | What is the first thing you change when reply quality is poor? |
| How do you handle LinkedIn limits and account safety, in numbers? | Which parts of this process are manual and which are automated? |
| Can I see a live dashboard for replies, meetings and meeting outcomes? | If LinkedIn underperforms, do you add a channel or keep iterating inside one? Why? |
One request is harder to fake than any of the eight: ask for one message that performed well, one that flopped, and what changed after the second one.
Five things to get in writing before you sign
| Agree in writing | Why it matters later |
|---|---|
| The definition of a qualified meeting | Without it a booked meeting counts as a win regardless of fit, and the number climbs while pipeline does not. |
| The definition of a positive reply | This is the number that says whether targeting or copy needs work, so both sides have to count it the same way. |
| The exclusion list | Existing clients, live opportunities, competitors. Skipping this is how a campaign emails an account your rep is mid-deal with. |
| Who owns the domains and mailboxes | Infrastructure that leaves with the agency means starting the warm up again. |
| What triggers a change and who decides | Agreeing the thresholds early stops a slow month becoming a standoff. |
What are the warning signs on a sales call?
Weak operators fail in repeatable ways. Each line usually means something specific about how the work is run.
| If they say this | It usually means |
|---|---|
| "We can target anyone in B2B" | They have not learned where your market actually narrows. |
| "Our tool keeps accounts safe" | The safety story is software, with no operating discipline behind it. |
| "We guarantee meetings" | Qualification standards will drop to hit the number. |
| "The scripts are proprietary" | The copy is generic and will not survive scrutiny. |
| "We do LinkedIn and email the same way for everyone" | Channel strategy is templated rather than built around your buyer. |
| "We use AI for personalization" | Personalization runs at volume with no human reading it. |
A serious operator will say plainly that they influence reply quality and meeting volume, and that they do not control your close rate, your sales team or market timing.
How long before a LinkedIn campaign produces meetings?
LinkedIn replies arrive from week two or three. Email waits for infrastructure. First qualified meetings land between week five and seven, and volume becomes predictable by month three.
LinkedIn starts earlier than email because it needs no domain warm up. Judging either channel before two to three weeks of live sending data is judging noise.
Onboarding and ICP definition
Weeks one to three
Market, offer, exclusions and an agreed definition of a good meeting. Reachly asks tiring questions here on purpose, because vague inputs become weak campaigns in week six.
System build and warm up
Weeks one to four
Lists sourced and verified, signals added, sequences written, sending infrastructure warmed. Roughly 30% of that infrastructure is held in reserve so mailboxes can rotate out without pausing a live campaign.
Live, then adjusted
Week four onward
An angle is retired after 1,000 emails with no positives. A mailbox rotates out when its reply rate falls under 0.5% or bounce rate passes 2%.
What should you measure once an agency is running?
Five numbers, in this order. Connection acceptance and total reply count sit outside the list, because they move without pipeline moving.
Each stage is a subset of the one above it. Widths show that nesting, not measured conversion rates, which differ by market.
Three things make those numbers readable: source tagging so agency meetings do not merge into generic outbound, stage tracking from booked meeting through to revenue, and context pushed into the CRM before the call so your rep continues the conversation rather than restarting it.
That last one is where engagements quietly fail. The agency books a meeting, the rep joins without the thread, asks what the prospect already answered, and momentum built over four touches is gone in two minutes.
Four questions for the monthly review
| Ask | What the answer tells you |
|---|---|
| Which segments produced real opportunities? | Aggregate numbers hide a working slice inside a flat average. |
| Which angles pulled low quality replies? | A message can lift reply rate and lower meeting quality at once. Those look like success on a dashboard. |
| Where do prospects drop between booked and pipeline? | A gap at no-show points at qualification. A gap after the first meeting points at the offer. |
| Did this make the sales team faster or just busier? | More calendar load with the same closed revenue is a cost, and it should surface here rather than in six months. |
Who should not hire a LinkedIn outreach agency?
Outbound multiplies a sales motion that already works. Where there is nothing to multiply it produces meetings that go nowhere. Reachly turns down four situations.
| Situation | Why outbound is the wrong tool |
|---|---|
| No sales process yet | Outreach fills a calendar. Without an owner and a repeatable way of handling a reply, meetings turn into no-shows and the campaign gets blamed for a gap downstream of it. |
| No evidence of product market fit | Cold outreach works when you already know who buys and why, because that knowledge is what the targeting and the first line are built from. |
| A very small addressable market | A few hundred companies is better served by named account work your own team runs, where every touch can be hand built. |
| Average contract value under $5,000 | Data, verification, infrastructure, copy and reply handling cost the same on a $4,000 deal as a $40,000 one. Below roughly $5,000 the cost of the meeting eats the deal. |
Two more conditions matter. Sales cycles beyond 60 days make it hard to tell a working campaign from a lucky month inside a reasonable review window, and procurement at a public company usually outlasts the engagement meant to prove the channel.
What do people ask before hiring Reachly?
How much does a LinkedIn outreach agency cost?
Serious operators charge a monthly retainer, and some add a fee tied to qualified meetings. Reachly runs one flat monthly retainer covering the whole stack. Treat pure pay per meeting with caution: it rewards calendar volume, which is the one thing you can get without getting pipeline.
How long before I see results?
LinkedIn replies start in week two or three. The email campaign goes live from week four, once domains are warmed. First qualified meetings land between week five and week seven, and volume becomes predictable by month three.
What is the difference between a LinkedIn only agency and a multichannel provider?
A LinkedIn only agency runs connection requests, messages and profile based outreach inside the platform. A multichannel provider coordinates cold email, LinkedIn and cold calling in one sequence, so the same prospect might get a connection request on day one, an email on day four and a call once they have engaged. For senior buyers who are not actively shopping, one channel is rarely enough.
How do I know my LinkedIn account is being protected?
Ask for numbers. A competent agency can state the weekly connection limits it works within, how it ramps a new account before running full volume, how it paces sending, and what it does when LinkedIn flags activity. Reachly runs LinkedIn campaigns on dedicated sender accounts through HeyReach, with conservative weekly limits and daily health monitoring.
How many leads should I expect each month?
Between 10 and 40 highly interested leads from your exact ICP, depending on the volume you run. Anyone promising a fixed number of closed deals is quoting something they do not control.
Who should not run outbound?
Companies with no sales process yet, companies without proof of product market fit, companies selling into a very small total addressable market, and companies with an average contract value under $5,000. Reachly turns this work down, because outbound multiplies a working motion rather than creating one.
Will outreach damage how our brand looks?
Volume without relevance is what does the damage. The protections are unglamorous: a list narrow enough that every message references something true, a body under 80 words, no tracking pixels, no link in the first message, and two follow ups at most. A prospect who is not interested should read the whole thing in fifteen seconds and think it was reasonable.
What do we still have to do ourselves?
Three things. Somebody takes the meetings and runs them properly. Somebody answers questions about the offer during onboarding, in detail. And somebody gives feedback on meeting quality in the first month, since that is the signal that retargets the campaign. Everything from list building through to booking sits with Reachly.
Can you run LinkedIn without cold email?
Yes, and it is the right call when your audience really is LinkedIn native and the offer explains itself in a short message. It comes with a ceiling: a prospect who ignores LinkedIn may well answer email, and a single channel gives you no way to find that out.
What happens when a campaign is not working?
The order of investigation is fixed, because guessing is expensive. Deliverability and account health first, then list quality, then the offer, then the copy. Reachly retires an angle after 1,000 emails with no positive replies even when the overall reply rate looks fine, and discards a blacklisted domain rather than trying to recover it.
Ready to begin?
This is how we'll be working together.
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