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Cold Email ROI Calculator

Forecast the meetings, deals and revenue your cold email and LinkedIn outreach will bring in, and the return on what the campaign costs.

The amount of unique emails sent/month.
The percentage of interested unique replies.
(Connection Request * Acceptance rate) per Month
The percentage of interested unique replies.
0
The length of your outreach campaign.
The % of people you booked on a meeting.
The % of people that showed up to your meetings.
The % of deals you closed from these meetings.
The LTV, ACV or Average selling price of your services.
The cost of running your outreach campaign.
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How the cold email ROI calculator works

The calculator follows your outbound funnel step by step: emails and LinkedIn messages sent, positive replies, meetings booked, meetings held, deals closed, then revenue. ROI is total deal value divided by total campaign cost over the months you pick.

Two things keep the forecast close to a real campaign. LinkedIn volume is worked out from your accounts, connection requests and acceptance rate, so you only message people who accepted. And volume ramps up: Reachly models month 1 at 25% (two weeks of domain warm-up, then half speed), month 2 at 60%, month 3 at 80%, month 4 at 90% and full speed from month 5. With the default inputs, a six-month campaign returns 3.8x its cost.