Outbound Lead Generation Agency: Fully Managed B2B Outbound
Most B2B companies know they need a pipeline. Few have the infrastructure, the data, or the time to build one that actually delivers. Reachly runs fully managed campaigns across cold email, LinkedIn, and phone. Qualified meetings land on your calendar.
What Are Outbound Lead Generation Services?
Outbound lead generation services cover everything involved in identifying, reaching, and converting prospects who haven't yet raised their hands. Reachly runs the whole motion across cold email, LinkedIn outreach, and phone. Done well, outbound is the most controllable B2B growth channel available. Done badly, it's spam.
TAM Mapping and ICP Definition
We scrape databases and directories to reveal every company worth targeting, then score them by fit and signal strength.
Signal Enrichment
Every account gets enriched with real-time data: headcount growth, funding activity, tech stack changes, and website traffic shifts.
Cold Email Campaign Management
Infrastructure setup, copywriting, deliverability monitoring, and continuous optimization. Your domain stays protected throughout.
LinkedIn Outreach and Reply Handling
Connection requests, follow-up sequences, and full inbox management. We handle the back-and-forth until meetings are booked.
Phone Follow-up Coordination
Cold calling layered on top of email and LinkedIn for high-value accounts. Multi-touch outreach converts at higher rates than single-channel.
Lead Qualification and Meeting Booking
We qualify intent before handing off. Your sales team gets briefed contacts, not raw replies. Every meeting lands with full context.
Is Outsourced Lead Generation Faster Than Hiring an SDR?
In most cases, yes. Handing the entire outbound function to a specialist team skips the ramp time and tool overhead that slows internal SDR programmes down. You can forecast the return with our ROI calculator before committing to either route.
Speed to pipeline
Reachly gets campaigns live in 2 to 3 weeks. An in-house SDR takes 3 to 6 months to recruit, onboard, and ramp. Most don't work out on the first try.
No tool overhead
Running effective outbound requires Clay, Smartlead, HeyReach, a verification layer, and CRM integration. Configuring that stack takes weeks of expertise most sales teams don't have. Reachly runs it from day one.
Predictable cost structure
Reachly charges a flat monthly retainer based on scope. No variable billing, no surprises, whether we hit your agreed KPI or exceed it.
What Does Outbound Lead Generation Cost to Run?
Most of the cost of outbound sits in infrastructure and data, not in the sending software. Below is what Reachly runs to put 30,000 cold emails a month in front of one client's market.
| Line item | What it covers | Cost |
|---|---|---|
| Domains | 72 domains, bought once and warmed before use | ~$900 one-off |
| Mailboxes | 180 mailboxes across those domains | $640 / month |
| Data | 45,000 leads at roughly $0.01 all-in, including enrichment and normalisation | $450 |
| Verification | 45,000 email verification credits | ~$500 |
| Sequencing | Smartlead, base plan is sufficient at this volume | $50 to $150 / month |
| Team | One GTM engineer who can write, angle and build, or an operator plus a strategist | $2,500 to $5,000 / month |
Reachly holds roughly 30% of total sending infrastructure in reserve, so a mailbox can be rotated out without pausing a campaign.
A mailbox comes out of rotation when its reply rate falls below 0.5%, its Smartlead warm-up score drops below 95, or its bounce rate passes 2%. Whichever threshold hits first triggers the rotation, ideally the reply rate, because it moves earliest.
A domain that lands on an MXToolbox blacklist is retired, not repaired. Domains need 4 weeks of warm-up before they carry real volume, which is why campaigns launch on LinkedIn first and email follows from week 4.
The full arithmetic behind daily sending volume, mailbox counts and warm-up time is in Reachly's guide to sending 5,000 cold emails a day.
Outbound vs Inbound Lead Generation: Which Should You Run?
Both channels generate pipeline but work differently and suit different business stages.
Outbound
Controlled, predictable pipeline
- ✓Reach specific high-fit prospects before they start looking
- ✓Full control over who you target, when, and what you say
- ✓First qualified meetings within 3 to 5 weeks
- ✓Scalable: increase volume to increase meetings
- ✓Independent of algorithm changes or rising ad costs
Early-stage prospects need more nurturing before they convert. The strongest B2B growth engines run outbound and inbound together.
Inbound
Long-build, intent-driven leads
- ✓Attract buyers who are already searching
- ✓Higher purchase intent when leads do arrive
- ✗6 to 18 months to build consistent volume
- ✗Depends on content investment most B2B companies struggle to sustain
- ✗Algorithm and platform changes affect results
Inbound leads are often further along in the buying process, but consistent inbound volume takes months to compound.
For companies that need qualified meetings now, outbound lead generation services are the faster, more direct path to revenue. See what that looks like in practice in our client case studies.
Frequently Asked Questions
Everything you need to know before working with an outbound lead generation agency.
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