Thibault Garcia is the founder of Reachly, a B2B lead generation agency that builds and runs a client's entire outbound system, from the sending infrastructure and the data through to the conversations that land in their inbox.
He spent eleven years across sales and growth marketing before starting Reachly, working on lead automation, LinkedIn optimisation and sales funnels with more than 500 businesses. That experience set the order Reachly still works in: infrastructure first, offer second, volume last. It is also where the operating detail comes from, like keeping roughly 30% of sending infrastructure in reserve so mailboxes can be rotated out without pausing a live campaign.
Today Thibault sets the strategy on every Reachly account. That covers mapping a client's total addressable market, deciding which buying signals are worth paying for, and shaping the message before any volume is added. Clients are told to expect 10 to 40 highly interested leads a month from their exact ICP.
He also writes about the parts of outbound that hold up at scale: domain rotation, reply-rate thresholds, the kill criteria for retiring an angle after a thousand sends, and the companies that are better off staying away from outbound entirely. Most of it goes on LinkedIn first.
Seven Lusha alternatives priced at 45,000 verified emails a month, with where each one beats Lusha and where Lusha still wins.
