Clay Pricing in 2026

Clay pricing in 2026 starts at $167 a month for Launch and $446 a month for Growth when you pay yearly, or $185 and $495 a month if you pay month to month. Those are the prices on Clay’s public pricing page, checked on 1 October 2026. That is the monthly plan fee. Each plan also comes with two allowances: Actions, used every time Clay runs a step on a contact, and Data Credits, used every time it buys data such as an email address or phone number. Run out of either and you pay extra, so what you really spend depends on how many steps and how much data each contact needs.

Key Findings

• Clay pricing starts at: $167 for Launch and $446 for Growth a month billed yearly, or $185 and $495 billed monthly, checked 1 October 2026.
• Clay charges against two allowances: Actions, used for every step Clay runs, and Data Credits, used whenever it buys data.
• Launch covers roughly: 125 to 415 fully filled-in contacts a month, using Clay’s own estimate of 6 to 20 Data Credits per contact.
• Growth gives you more room: each contact costs about the same as on Launch, or slightly more.
• Top-ups change the economics: the 30% premium matters most on data-heavy workflows.
• Per credit: included Data Credits work out to about $0.07 each on Launch and $0.07 to $0.08 on Growth, before the 30% top-up premium.

What are Clay’s pricing plans in 2026?

Clay’s current self-serve plans are simple on paper and a lot less simple once you start enriching records.

The pricing page shows three options for self-serve buyers, plus Enterprise. Free is fine for testing. Launch is the real entry point. Growth gives you more room at about the same cost per contact.

[markdown] | Plan | Price, billed yearly | Price, billed monthly | Data Credits per month | Actions per month | Rollover | Notes | | --- | ---: | ---: | ---: | ---: | --- | --- | | Free | $0 | $0 | 100 | 500 | None | Test only | | Launch | $167/mo | $185/mo | 2,500 | 15,000 | Up to 1 month of credits (15% of the year's credits on annual) | Top-ups cost a 30% premium | | Growth | $446/mo | $495/mo | 6,000 | 40,000 | Up to 1 month of credits (15% of the year's credits on annual) | Top-ups cost a 30% premium | | Enterprise | Custom | Custom | Custom | Custom | Custom | Sales-led | [/markdown]

Two details matter more than the price row.

First, unused credits on Launch and Growth roll over: up to one month’s worth on monthly billing, or up to 15% of the year’s credits on annual billing. Second, top-ups cost 30% more than included data-credit pricing, which means messy workflows get expensive fast if you burn through your monthly pool.

To price your own setup, Clay has an official pricing calculator where you pick your monthly Data Credits and Actions and see the plan price.

Clay offers a 14-day free trial, which you can start on Clay’s site.

What do Clay’s pricing terms mean?

Clay’s pricing uses a handful of its own words. Here is what each one means in plain English.

• Row: one contact or company in a Clay table, like one line in a spreadsheet.
• Enrichment: filling in missing details on a row, such as a work email, phone number or job title.
• Actions: Clay’s count of work done. Every step it runs on a row, like finding an email or running AI, uses 1 Action.
• Data Credits: what Clay charges when a step buys data from a provider. Emails are cheap, phone numbers cost more.
• Waterfall: asking several data providers in order until one finds the answer. Each extra provider tried uses more.
• Top-up: extra Data Credits bought mid-month when you run out. They cost 30% more than the credits in your plan.
• Rollover: unused Data Credits carrying over into the next month.
• Your own API key: connecting your own paid account with a data or AI provider, so that provider bills you directly instead of Clay charging Data Credits.

Why does Clay end up costing more than the plan price?

Clay changed the model on March 11, 2026. Before that, buyers mostly thought in one credit bucket. Now you need to think in two.

That change is good for some workflows and bad for others. If you mostly run simple workflows and buy cheap data, the new plans can cost less than the old ones. If you fill in lots of data, run AI and try several data providers on every contact, the bill climbs past $167 very quickly.

Here is the source trail worth trusting when you model the cost.

[markdown] | Company | Year | What it confirms | | --- | ---: | --- | | Clay | 2026 | Launch is $167 and Growth is $446 a month billed yearly ($185 and $495 billed monthly), with 2,500 and 6,000 Data Credits, plus 15,000 and 40,000 Actions | | Clay help center | 2026 | Actions and Data Credits are counted separately on current plans | | Clay help center | 2026 | Every step that fills in data or runs AI on a contact uses 1 Action | | Clay help center | 2026 | A fully filled-in contact typically uses 6 to 20 Data Credits; emails are cheap, phone numbers are expensive | | Clay help center | 2026 | If you connect your own account with a data provider, Clay skips the Data Credit charge, but the Action still counts | | Clay help center | 2026 | Top-ups cost 30% extra on current plans, against 50% on older plans | [/markdown]

Sources: Clay’s pricing page, Clay’s help center pages on Actions and Data Credits and plans and billing, and Clay’s pricing memo from 11 March 2026.

The two separate allowances are the part many buyers miss.

If your team reads “Clay pricing plans” and only compares the monthly fee, you are not modeling the product the way Clay now charges for it.

How many contacts do Clay credits actually cover?

This is the part most pricing pages skip.

Reachly is a Clay Solutions Partner, and we build client workflows in Clay for outbound list building. The question that matters is never “how much is Clay per month?” It is “how many usable contacts do I get before I run out?”

Clay gives its own answer. Its help center says a fully filled-in contact typically uses 6 to 20 Data Credits, and that emails are cheap while phone numbers are expensive (Clay help center). So a list where you only need work emails sits near the low end, and a list where you also want mobile numbers sits near the high end.

Here is what each plan’s monthly Data Credits cover at the low end, the middle and the high end of Clay’s range.

[markdown] | Plan | Data Credits per month | At 6 credits per contact | At 10 credits per contact | At 20 credits per contact | | --- | ---: | ---: | ---: | ---: | | Free | 100 | 16 | 10 | 5 | | Launch | 2,500 | 416 | 250 | 125 | | Growth | 6,000 | 1,000 | 600 | 300 | [/markdown]

And here is the same math as plan cost per contact.

[markdown] | Plan and billing | At 6 credits per contact | At 10 credits per contact | At 20 credits per contact | | --- | ---: | ---: | ---: | | Launch, billed yearly ($167) | $0.40 | $0.67 | $1.34 | | Launch, billed monthly ($185) | $0.44 | $0.74 | $1.48 | | Growth, billed yearly ($446) | $0.45 | $0.74 | $1.49 | | Growth, billed monthly ($495) | $0.50 | $0.83 | $1.65 | [/markdown]

A few things jump out.

First: Data Credits run out long before Actions. Launch’s 15,000 Actions would only run short if every contact went through more than 36 steps, which is why Data Credits are the limit on normal workflows that fill in a lot of data.
Second: Growth gives you more contacts each month at about the same cost per contact, slightly more in fact.
Third: Launch runs out sooner than most buyers expect.

On Clay’s own numbers, Launch covers roughly 125 to 415 fully filled-in contacts a month, depending on how much of each contact you fill in and whether you add phone numbers. That is the point where most teams start asking why Clay feels expensive, even though the plan price looked reasonable. Filling in only the fields you will actually use moves you toward the low end of that range.

When do top-ups and rollover change the math?

Rollover helps if your usage is lumpy.

If you enrich heavily in one month and lightly in the next, Launch and Growth give you some breathing room because unused credits roll over: up to one month’s worth on monthly billing, or 15% of the year’s credits on annual billing. That matters for campaign builds, market mapping, and one-off list projects.

Top-ups are a different story.

Once you buy one-time Data Credit top-ups, Clay charges a 30% premium over included pricing. On a workflow where Data Credits already run out before Actions, that extra charge lands on the allowance you run out of first.

A simple way to think about it:

• Low-burn workflow: top-ups are annoying, not fatal
• Phone-heavy workflow: top-ups show up faster than you expect
• AI-heavy workflow: Action use climbs even if you pay the AI provider directly
• Trying many data providers per contact: both allowances drain, and forecasting gets worse

This is why the cheapest Clay account is not always the cheapest Clay setup.

A disciplined table that enriches only qualified rows can stay efficient for a long time. A loose table that runs five or six enrichments on every imported contact will eat credits whether those rows are good or not.

Which Clay plan makes sense for your workflow?

Free is for learning the UI and testing one or two columns.

Launch is where most operators start, but only if they already know the workflow they want to run. Growth gives you more of everything at about the same cost per contact.

The right plan depends less on company size and more on how much each contact costs you.

• Free: testing formulas, playing with templates, checking one enrichment path
• Launch: one focused workflow, tight row control, no wasted enrichments
• Growth: multiple workflows, bigger market lists, or a team that will hit limits every month

A few buying rules hold up well in practice.

• Buy Launch if: you fill in fewer than about 400 contacts a month, or only need a few fields per contact.
• Buy Growth if: you already know Launch will cap out in the first month.
• Stay off top-ups if: your workflow burns data on every row before qualification.
• Connect your own data provider accounts if: a provider is expensive inside Clay and you can pay it directly instead.

One more thing matters here.

Clay’s modern pricing rewards selectivity. If you score or filter rows before expensive enrichments, the platform stays much cheaper. If you import a huge list and enrich everything immediately, the price per usable record climbs fast.

What should you calculate before you buy Clay?

You do not need a fancy model. You need five inputs.

Start with the workflow you will actually run, not the one you hope to run later. Count every enrichment column that fires, every AI step, and every row that will enter the table each month.

Then do the math in this order.

• Rows per month: how many contacts or accounts will actually hit the workflow
• Actions per row: one for every enrichment or AI run
• Data Credits per row: add the paid data pulls in the exact order they fire
• Qualified-row rate: what percent of imported rows deserve the expensive steps
• Overflow months: whether rollover covers spikes or top-ups are likely

This is the mistake pattern we see most often.

A buyer looks at Launch, sees $167, and assumes that covers “a decent amount of prospecting.” On Clay’s own estimate of 6 to 20 Data Credits per contact, Launch covers about 125 contacts if you fill in everything including phone numbers, and about 415 at the low end. That is a big difference.

If you want one rule of thumb, use this one: work out Clay’s cost per contact you actually keep, and ignore the per-user and monthly numbers.

What should you keep in mind if you are on an older Clay plan?

Older Clay plans from before March 2026 still exist for some users, and that creates comparison problems.

The old model was easier to read because it mostly ran on one credit bucket. The new model is harder to eyeball, but it is often better if your workflow uses cheap data and lots of workflow steps.

If you are still on an older Starter, Explorer, or Pro plan, compare three things side by side before switching:

• Contacts you keep each month: leave out everything you import and throw away
• Average data cost per row: after your full enrichment path
• Action count per row: including AI steps and every extra data provider tried

That comparison is where the answer shows up.

If your workflow is mostly workflow steps with little paid data, modern Launch or Growth usually reads better. If your workflow burns lots of paid data on every row, the modern model can still work, but you need much tighter control over which contacts get the expensive steps than most first-time buyers expect.

Clay is cheap when you spend credits only on contacts worth it. It is expensive when every row gets the full workflow by default.

If you are still evaluating the implementation side after doing the pricing math, this guide to a Clay agency covers that angle. The short version from the numbers above is simple: Clay pricing is not hard because the plans are complex. It is hard because the plan price tells you almost nothing without row-level credit burn.

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Clay pricing FAQ

What is the cost per credit for Clay?

Clay lists Data Credits from $0.05 each and Actions at under $0.01 each, both getting cheaper at higher volumes (Clay FAQ). If you divide the plan price by its included Data Credits, Launch works out to about $0.067 a credit billed yearly ($167 for 2,500) or $0.074 billed monthly. Growth comes to about $0.074 yearly or $0.083 monthly, because part of its price pays for the extra 25,000 Actions. Top-ups add 30% on top of the standard rate.

What is included in Clay’s free plan?

The Free plan gives you 100 Data Credits and 500 Actions a month, unlimited users, Claygent (Clay’s AI web research tool), the option to try several data providers in a row, and the option to connect your own provider accounts, but each table is capped at 200 rows. The 14-day trial of a paid plan is more generous: it comes with 1,000 Data Credits, though finding phone numbers still needs a paid plan (Clay help center).

Do Clay credits roll over?

Only Data Credits do. Unused Actions expire at the end of every billing cycle. On monthly billing, unused Data Credits build up until your balance hits 2x your monthly allowance. On annual billing, you carry forward up to 15% of the year’s credits, and only if you renew on the same or a higher plan.

Who are Clay’s main competitors?

The tool buyers most often weigh against Clay is Apollo, which bundles its own contact database and sequencing into a per-seat price, with Basic at $65 per user a month billed monthly. Clay pulls from many data providers and charges by usage instead, so it suits teams that want to build their own enrichment logic. We compare the two in Clay vs Apollo and break down Apollo’s plans in Apollo pricing.

 
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