The best Lusha alternatives in 2026 are LeadMagic, AI Ark, BetterContact, Prospeo, Apollo.io, Cognism and ZoomInfo. Which one wins depends on volume. At the 45,000 contacts a month that a 30,000-email outbound program needs, Lusha costs about $5,293 on its own Premium per-credit rate, while LeadMagic covers the same month for $499 and AI Ark for about $221 at list price.
Key Findings
- Lusha prices email reveals at 1 credit and mobile numbers at 5, and its biggest self-serve plan holds 3,400 credits a month. That makes it built for reps revealing contacts one at a time, rather than for list building.
- Priced at the 45,000 leads a month on Reachly's published 30,000-email cost line, Lusha comes to about $5,293. BetterContact is $1,999, Apollo.io $1,170, Prospeo $747, LeadMagic $499 and AI Ark about $221.
- LeadMagic, BetterContact and AI Ark charge only when an email is found, so their figure is the most you pay. Lusha and Apollo.io charge per reveal.
- Lusha still wins on mobile numbers for small teams: 5 credits a phone, against 8 on Apollo.io and 10 on BetterContact and Prospeo.
- Cognism and ZoomInfo publish no prices. Treat both as a sales conversation, and budget annual terms.
- Test any provider on 500 of your own rows before you switch, or have a managed outbound team run sourcing for you.
What does Lusha cost at real outbound volume?
Lusha costs about $5,293 a month for 45,000 email reveals at its Premium plan rate of $399.90 for 3,400 credits. The cheapest Lusha alternative in our test, AI Ark, covers the same month for about $221.
We picked 45,000 because it is a real number. Reachly's outbound lead generation page publishes the cost of 30,000 cold emails a month for one client, and the data line on it is 45,000 leads at about $0.01 each, so roughly $450 a month. We then priced those same 45,000 verified emails on each tool's own pricing page, on monthly billing, on 9 October 2026.
How we priced each tool
| Tool | Plan used | Credits per email | Monthly cost | Annual billing | Source |
|---|---|---|---|---|---|
| Lusha | Premium rate, $399.90 for 3,400 credits | 1 | $5,293 | $3,970 | lusha.com |
| BetterContact | Pro, 50,000 credits at $1,999 | 1, found only | $1,999 | $1,666 | bettercontact.rocks |
| Apollo.io | 18 Basic seats at $65, 2,500 credits each | 1 | $1,170 | $882 | apollo.io |
| Prospeo | 3 Pro seats at $249, 15,000 credits each | 1 | $747 | $561 | prospeo.io |
| LeadMagic | Professional, 50,000 credits at $499 | 1, found only | $499 | $416 | leadmagic.io |
| AI Ark | 22,500 credits at the $49 per 5,000 rate | 0.5, valid only | about $221 | about $176 | ai-ark.com |
| Reachly's stack | 45,000 leads, waterfall inside Clay | n/a | about $450 | n/a | reachly.co |
Three rules kept the comparison fair. We used each vendor's monthly list price with no negotiated discount. We bought the smallest plan, or set of seats, that reaches 45,000 email credits. And for Lusha, whose self-serve plans stop at 3,400 credits, we applied the Premium per-credit rate to the full volume, because anything above that is a Scale plan quoted through sales.
AI Ark is the one estimate. Its page lists $49 for 5,000 credits and 0.5 credits per valid email, but it quotes larger credit blocks through its custom plan, so the $221 assumes the listed rate holds. Verification is a separate line in every case: Reachly budgets about $500 a month for 45,000 verification credits on the same page.
Where Lusha's math breaks
Lusha's plans are sized for reps. Starter gives 400 credits for $49.90 and Professional 600 for $69.90, which is a few contacts a working day. That suits an account executive who reveals the right person on LinkedIn before a call. It stops working the moment a team builds lists, because list volume is measured in thousands a week.
Mobile numbers make the gap wider. A phone reveal costs 5 Lusha credits, so 3,400 credits buy 680 numbers. If your team calls as much as it emails, look at a provider that only charges for numbers it can verify.
Which Lusha alternative fits the reason you are leaving?
Start from the reason you are leaving, because each alternative fixes a different problem. Credits, coverage, phone data and procurement each point to a different tool.
What are the best Lusha alternatives in 2026?
These are the seven Lusha alternatives worth testing, in order of what they cost at volume. Every price below was read on the vendor's own pricing page on 9 October 2026.
1. AI Ark
AI Ark is a B2B database with a people and company search, where a valid email costs half a credit. On list price it is the cheapest database in this set by a wide margin.
Pricing: Free with 100 credits a month. The Usage Based plan is $49 a month for 5,000 credits, and a mobile number costs 5 credits. Larger agency and enterprise plans are quoted.
Best for: teams that build big lists and want the lowest cost per email. Watch for: pricing above the $49 plan is not published, so get the volume rate in writing.
2. LeadMagic
LeadMagic is an email and mobile finder that charges only for results. Failed lookups are free, which keeps the bill honest on messy lists.
Pricing: Essential $99 for 5,000 credits, Growth $249 for 20,000, Professional $499 for 50,000 and Ultimate $849 for 100,000, all monthly. An email is 1 credit and a mobile is 5. Annual billing takes about 17% off.
Best for: teams that already have a list and need emails found at a flat, predictable price. Watch for: there is no free trial any more, so you choose a paid plan at signup.
3. BetterContact
BetterContact is a waterfall: it sends each contact through more than 20 data providers in turn and stops at the first verified result. That fixes the most common Lusha complaint, contacts that come back blank.
Pricing: Starter $15 for 200 credits. Pro runs from $49 for 1,000 credits to $1,999 for 50,000, and Enterprise starts at $799 a month for custom volume. An email is 1 credit, a mobile is 10, and you pay only when the result is valid.
Best for: teams that care about coverage more than the lowest unit price. Watch for: mobiles cost twice what Lusha charges in credits, so calling-heavy teams should run the numbers.
4. Prospeo
Prospeo combines a contact search with an email finder and a Chrome extension, which makes it the closest like-for-like swap for a team that liked Lusha's extension.
Pricing: Free with 100 credits a month. Starter $49 for 2,000 credits, Growth $99 for 5,000 and Pro $249 for 15,000, per user per month. Yearly billing saves 25%.
Best for: reps who want an extension and a search tool at a much lower cost per email. Watch for: credits are per user, so a large list needs several seats.
5. Apollo.io
Apollo.io is a database with a sequencer, a dialer and a CRM sync on top. If you want to find contacts and email them from the same seat, it replaces Lusha and a sending tool at once.
Pricing: Free with 900 credits a year. Basic is $49, Professional $79 and Organization $119 per seat per month on annual billing. Monthly billing costs more, and Basic gives 2,500 credits a seat each month. Our Apollo pricing breakdown has the full plan math.
Best for: small teams that want data and sequences in one place. Watch for: a mobile number costs 8 credits, and unused credits do not roll over.
6. Cognism
Cognism is a sales intelligence platform known for phone-verified mobile numbers in the UK and EU. Every credit reveals one contact, email or mobile, with no extra charge for the phone.
Pricing: Standard and Pro plans, each with 5 seats included. Cognism publishes no prices; every contract is quoted.
Best for: teams that cold call into Europe and need mobiles that connect. Watch for: no free plan and no self-serve trial, and a 5-seat base is a lot for a small team.
7. ZoomInfo
ZoomInfo is the enterprise standard for North American coverage, with intent data, org charts and a long list of integrations. We compared it against its own rivals in our ZoomInfo alternatives guide.
Pricing: Not published. ZoomInfo sells paid plans as annual contracts through its sales team.
Best for: large teams that want one vendor, one contract and deep US data. Watch for: you will sign for a year, and the price is set in negotiation.
Side by side
| Tool | Cheapest paid plan | Mobile | Pay only when found | Free tier | |
|---|---|---|---|---|---|
| Lusha | $49.90 for 400 credits | 1 credit | 5 credits | No | 40 credits a month |
| AI Ark | $49 for 5,000 credits | 0.5 credit | 5 credits | Yes, valid only | 100 credits a month |
| LeadMagic | $99 for 5,000 credits | 1 credit | 5 credits | Yes | None |
| BetterContact | $15 for 200 credits | 1 credit | 10 credits | Yes | 50 credits at signup |
| Prospeo | $49 for 2,000 credits | 1 credit | 10 credits | Not stated | 100 credits a month |
| Apollo.io | $49 a seat, annual | 1 credit | 8 credits | No | 900 credits a year |
| Cognism | Quote only | 1 credit | Same credit | Not stated | Data sample on request |
| ZoomInfo | Quote only | Not published | Not published | Not published | None listed |
Reachly has partner agreements with AI Ark and BetterContact and is a Clay Solutions Partner. Links to those tools are marked sponsored, and the LeadMagic and Prospeo links are affiliate links marked nofollow. The cost chart is ordered by published price, so a partner sits wherever its price puts it.
Where does Lusha still beat these alternatives?
Lusha still wins for a small team that reveals contacts one at a time and calls a lot. Four things on its side are real.
| Area | Lusha | The alternatives | Who it matters to |
|---|---|---|---|
| Mobile cost in credits | 5 credits a phone | Apollo.io 8, BetterContact and Prospeo 10 | Reps who call more than they email |
| Reveal in the browser | Extension works on LinkedIn, CRMs and websites | Prospeo and Apollo.io have one, the finders mostly work on lists | AEs who research one account at a time |
| Security paperwork | SOC 2 Type II, ISO 27701 and ISO 42001 | Varies, check each trust page | Buyers with a security review |
| Small monthly spend | $49.90 for 400 credits, rolls over up to 2x on monthly plans | Several start higher or charge per seat | One rep, a few contacts a day |
Lusha also states 515M+ contacts, 165M+ emails and 117M+ direct dials on its homepage. A large database does not tell you the match rate on your list, though, which is why the test below matters more than any vendor number.
How should you test a Lusha alternative before you switch?
Run every candidate on the same 500 rows from your real target list and compare the cost per verified email, not the plan price. It takes an afternoon and saves a year on the wrong contract. Our email verification guide covers the bounce side of the test.
If you would rather not run sourcing at all, Reachly does it inside the outbound lead generation service, with the data, verification and sending infrastructure on one retainer.
Skip the credit math and get the meetings
Reachly sources, verifies and enriches 45,000 contacts a month inside its own stack, then runs the cold email, LinkedIn and cold calling campaigns and books the meetings. One flat retainer from $3,500 a month.
Book a call with Reachly →
Frequently asked questions
Who or what is Lusha?
Lusha is a B2B contact data company that sells verified emails and phone numbers through a web app, a Chrome extension and an API. It describes itself as a data and intelligence layer for GTM teams and AI agents, with 29M+ companies on file and 26 buying signals refreshed weekly. Its GDPR certification comes from ePrivacyseal and its CCPA validation from TrustArc.
Can you use Lusha for free?
Yes. The free plan gives 40 credits a month with no card, which is 40 emails or 8 mobile numbers, since a phone costs 5 credits. Free credits are fine for checking data quality on a handful of accounts, but too few for a real list test.
What does Lusha cost?
On monthly billing Starter is $49.90, Professional $69.90 and Premium $399.90. Billed annually they drop to $37.45, $52.45 and $299.95 a month. Unused monthly credits roll over up to twice the plan limit, while annual credits reset at the end of the year, and teams above 5 users are sent to sales for the Scale plan.
Which is better, Apollo or Lusha?
Apollo.io is better if you want to email from the same tool, because sequences are on every paid plan and a seat holds 2,500 credits a month on Basic. Lusha is better for quick reveals and cheaper mobiles. Many teams pair Apollo for list building with a found-only finder to fill the gaps.
Is Lusha or ZoomInfo better?
ZoomInfo is the stronger pick for enterprise teams that want one annual contract with intent data and org charts. Lusha is the better fit when you want to start this month without a sales call, since every Lusha plan up to Premium is self-serve and month to month.
