Instantly AI pricing starts at $47 a month for the Growth outreach plan, which sends 5,000 emails a month to up to 1,000 uploaded contacts, and runs to $358 a month for Light Speed. The lead database is billed separately, from $47 a month for 1,500 credits. On October 20, 2026 Instantly was also testing a second price list: two of the six fresh browser sessions we opened were sent to a bundle-only page where Starter costs $85, Scale $265 and Agency $772 a month, credits included. We checked both versions on instantly.ai and in its help center that day, then priced Instantly inside the 30,000-email month Reachly publishes on its outbound lead generation services page.
Key Findings
- Instantly's outreach plans cost $47, $97 and $358 a month, or $37.60, $77.60 and $286.30 a month billed yearly. Lead database credits are a separate bill from $47.
- Instantly is testing bundle-only pricing at instantly.ai/pricing-new: Starter $85, Scale $265 and Agency $772 a month, with 1,500, 10,000 and 45,000 credits included.
- The uploaded-contacts cap usually decides your plan before the email cap does. It is a fixed total that never resets: 1,000 on Growth, 25,000 on Hypergrowth and 100,000 on Light Speed.
- An extra 25,000 contacts costs $87 a month, so Hypergrowth plus one add-on holds 50,000 contacts for $184, about half the price of Light Speed.
- Bundles never save money on the separate-plan pricing. Billed yearly, they cost $9.80 to $36.40 a month more than buying the same two plans apart.
- In a 30,000-email month, Instantly is 2.7% to 8.0% of the full bill. Mailboxes, data, verification and the person running the campaigns make up the rest.
- Every Instantly fee is non-refundable under its terms, and a cancellation only counts when you make it in account settings.
How much does Instantly AI cost in 2026?
Instantly costs $47 to $358 a month for sending, plus $47 to $197 or more a month if you also use its lead database. Which price list you are shown depends on a pricing test Instantly is running, so both versions are below.
The separate plans most visitors see
At instantly.ai/pricing, Instantly sells sending and data apart. Outreach plans pay for sending, Credits plans pay for the lead database and AI features, and bundles combine one of each. There is no limit on mailboxes on any Outreach plan, and warmup is included for each one. Connecting a 50th mailbox costs the same as connecting a 5th: nothing.
| Plan | Billed monthly | Billed yearly, per month | Emails a month | Uploaded contacts | Source |
|---|---|---|---|---|---|
| Growth | $47 | $37.60 | 5,000 | 1,000 | Instantly pricing page |
| Hypergrowth | $97 | $77.60 | 125,000 | 25,000 | Instantly pricing page |
| Light Speed | $358 | $286.30 | 500,000 | 100,000 | Instantly pricing page |
| Enterprise | Custom | Custom | 500,000 or more | 100,000 or more | Instantly pricing page |
| Plan | Billed monthly | Billed yearly, per month | Credits a month | Source |
|---|---|---|---|---|
| Growth Credits | $47 | $37.60 | 1,500 to 2,000 | Instantly pricing page |
| Supersonic | $97 | $87.30 | 5,000 to 7,500 | Instantly pricing page |
| Hyper Credits | From $197 | From $177.30 | 10,000 to 200,000 | Instantly pricing page |
| Enterprise | Custom | Custom | 200,000 or more | Instantly pricing page |
Yearly billing takes 20% off the Outreach plans and 10% off the Credits plans. Each Credits plan covers a range, and the listed price buys the low end of it.
The page contradicts itself in two places, so confirm the number at checkout. The Hypergrowth card says 125,000 emails a month while the comparison table says 100,000, and the Scale bundle's breakdown lists its parts at $358 and $197 even though the bundle itself costs $194.
The bundle-only pricing Instantly is testing
When we opened the pricing page in six fresh browser sessions on October 20, 2026, two were redirected to instantly.ai/pricing-new and tagged with a cookie named instantly_bundle_only_pricing_variant. That page drops the separate plans and sells three bundles with credits built in.
| Plan | Billed monthly | Billed yearly, per month | Credits a month | Uploaded contacts | Sends a month | Source |
|---|---|---|---|---|---|---|
| Starter | $85 | $76.50 | 1,500 | 1,000 | 5,000 | instantly.ai/pricing-new |
| Scale | $265 | $238 | 10,000 | 25,000 | 125,000 | instantly.ai/pricing-new |
| Agency | $772 | $695 | 45,000 | 100,000 | 500,000 | instantly.ai/pricing-new |
| Enterprise | Custom | Custom | Custom | Custom | Custom | instantly.ai/pricing-new |
Billed yearly, the three test bundles come to $918, $2,856 and $8,340 a year. On the test page, more credits come in packs of 50,000 for $425 a month, on Scale and Agency only. That is 0.85 cents a credit. Every plan carries a 14-day free trial button.
How to tell which version you are seeing
Check the address bar. If it ends in /pricing-new, or the plans are named Starter, Scale and Agency with no separate Outreach and Credits tabs, you are in the test. A tested price can change or disappear when the test ends, so keep a screenshot of the page you buy from.
Is Instantly's new bundle pricing cheaper?
Only at the smallest size. Starter costs $85 a month on the test page against $94 for the Starter bundle on the separate-plan pricing, for the same 1,500 credits. At the two larger sizes the test bundles cost more each month and include far more credits.
Credit for credit, the test's Scale bundle is the better deal. On the separate plans, getting 10,000 credits next to Hypergrowth means Hypergrowth at $97 plus Hyper Credits at $197, which is $294 a month against $265.
If you send a lot and barely use the lead database, the separate plans stay cheaper, because the test page has no sending-only plan. Hypergrowth on its own is $97 a month. The cheapest test plan with the same 25,000 contacts is Scale at $265.
Which Instantly limit pushes you up a plan?
For most cold email programs the limit that binds is uploaded contacts. Instantly's help center describes it as a fixed total for the plan that does not reset or refresh each month, which makes it work very differently from the email allowance.
What counts toward the contact cap
- Every contact in a campaign, whether the campaign is active, paused or still a draft.
- Duplicates, once per campaign. A lead uploaded to two campaigns uses two slots.
- Only campaign deletions free space. Removing a lead from Lists leaves the count unchanged. Delete it from the campaign, or delete the campaign.
Deleting leads gives back none of the credits spent finding or verifying them, and the count takes 5 to 10 minutes to update.
Why the email cap rarely binds
Hypergrowth allows 125,000 emails a month against 25,000 contacts, five emails per contact. Reachly's sequences are two emails sent 5 to 6 days apart, so a program filling Hypergrowth's contact cap sends about 50,000 emails, 40% of the email allowance. Teams running five-step sequences reach both limits at about the same time.
The add-on that is cheaper than upgrading
An Outbound add-on adds 25,000 uploaded contacts for $87 a month, on Hypergrowth or Light Speed. Hypergrowth plus one add-on holds 50,000 contacts for $184 a month, while Light Speed holds 100,000 for $358. Up to 50,000 contacts, the add-on is the cheaper route. Above that, two add-ons cost $271 and Light Speed starts to make sense.
What does one Instantly credit buy?
You spend credits when Instantly finds an email, verifies a lead, fills in a profile or runs one of its AI agents. The rates below come from Instantly's credit system article, priced at the cheapest Credits plan and at the bulk pack sold on the test page.
| Action | Credits | On Growth Credits ($47 for 1,500) | On a 50,000 pack ($425) | Source |
|---|---|---|---|---|
| Verified email found by Instantly | 1 | 3.1 cents | 0.85 cents | Instantly help center |
| Verified email from data partners | 2 | 6.3 cents | 1.7 cents | Instantly help center |
| Fully enriched profile | 0.5 | 1.6 cents | 0.43 cents | Instantly help center |
| Verify one lead | 0.25 | 0.8 cents | 0.21 cents | Instantly help center |
| AI Reply Agent, per reply generated | 5 | 15.7 cents | 4.3 cents | Instantly help center |
| AI Sales Agent, per lead generated | 5 | 15.7 cents | 4.3 cents | Instantly help center |
| Website visitor, per resolved profile | 3 | 9.4 cents | 2.6 cents | Instantly help center |
Credits expire
Unused credits expire 2 months after purchase on monthly billing and 1 year after purchase on yearly billing. A team that buys a big pack for one launch and then stalls loses what is left after two months.
Do Instantly bundles save money?
No. On the separate-plan pricing, each bundle billed monthly costs exactly what its two parts cost. Starter costs $94, exactly the price of Growth ($47) and Growth Credits ($47) bought separately. Scale costs $194, exactly the price of Hypergrowth ($97) and Supersonic ($97). Agency costs $555, exactly the price of Light Speed ($358) and Hyper Credits ($197).
Billed yearly, the bundles cost more than the parts, because the Outreach plans get 20% off for a year upfront and the bundles only 10%.
| Bundle | Bundle price | Parts bought separately | Extra you pay for the bundle |
|---|---|---|---|
| Starter | $85 a month | $75.20 a month | $9.80 a month |
| Scale | $175 a month | $164.90 a month | $10.10 a month |
| Agency | $500 a month | $463.60 a month | $36.40 a month |
Over a year, the Agency bundle costs $436.80 more than buying Light Speed and Hyper Credits separately.
What does 30,000 emails a month cost on Instantly?
Reachly publishes the full monthly bill for 30,000 cold emails for one client on its outbound lead generation services page: 180 mailboxes at $640 a month, 45,000 leads of data at about $450, 45,000 verification credits at about $500, sequencing software at $50 to $150, and one operator or GTM engineer at $2,500 to $5,000, plus 72 domains at about $900 one-off. Reachly runs those programs on Smartlead, where it is a certified partner. Below is the same month with Instantly as the sending tool.
Which Instantly plan the month needs
The month uses 45,000 leads, which is over Hypergrowth's 25,000-contact cap. Because the cap is a running total, you also clear finished leads before loading the next batch. With a two-email sequence, a lead is finished about a week after its first email.
| Instantly setup | Contacts it holds | Instantly a month | Total monthly bill | Instantly share of the bill |
|---|---|---|---|---|
| Hypergrowth plus one contact add-on | 50,000 | $184 | $4,274 to $6,774 | 2.7% to 4.3% |
| Light Speed | 100,000 | $358 | $4,448 to $6,948 | 5.2% to 8.0% |
| Agency bundle on the test page, replacing the $450 data line | 100,000 | $772 | $4,412 to $6,912 | 11.2% to 17.5% |
The Agency row assumes its 45,000 credits each find one email at 1 credit. Emails from Instantly's data partners cost 2 credits, and verifying 45,000 leads at 0.25 credits would use another 11,250, so the real Agency bill runs higher.
Where the money goes
At the low end of the operator range the month costs $4,274, and Instantly is $184 of it. The person running the campaigns is $2,500, the mailboxes $640, verification $500 and data $450. Choosing one sending tool over another moves the total by a few percent. The mailboxes and the data decide whether the emails land.
What 1,000 emails cost with everything included
Divide the bill by 30 and every 1,000 emails sent costs $142 to $226 on the Hypergrowth setup and $148 to $232 on Light Speed. The sending tool is $6 to $12 of that.
Can you cancel Instantly or get a refund?
You can cancel at any time, but money already paid stays paid. Instantly's terms, last updated September 22, 2026, call all fees non-refundable and non-cancellable, including unused fees for a month or year that has already started (sections 5.1 and 5.3).
- Cancel in account settings. The terms say an email to support or a letter to Instantly's address does not count as notice (section 8.1).
- Access runs to the end of the period. Cancellation takes effect when the current billing period ends.
- Plans renew at the current price. Paid plans renew automatically at Instantly's then-current price, so a price change reaches you at renewal (section 5.1).
Since a yearly plan cannot be refunded, run one or two months on monthly billing first and move to yearly once your contact count is steady.
Which Instantly plan should you choose?
Start with one number: how many contacts sit in your campaigns at the same time. Then decide whether you buy data from Instantly or somewhere else.
| Your situation | Plan | Why |
|---|---|---|
| Testing cold email for the first time | Growth, $47 | 1,000 contacts covers a first ICP test. The trial allows 250 |
| Up to 25,000 contacts, data bought elsewhere | Hypergrowth, $97 | Most contacts per dollar on any plan |
| 25,000 to 50,000 contacts | Hypergrowth plus one add-on, $184 | About half the price of Light Speed |
| Over 50,000 contacts, or many clients | Light Speed, $358 | 100,000 contacts and Instantly's SISR server and IP rotation |
| You want Instantly's lead database too | Price the parts and the bundle | Yearly bundles cost more than the parts |
If the contact cap is what hurts, read our Smartlead vs Instantly comparison next, or the list of Instantly alternatives. For the data side of the bill, see Apollo pricing and Clay pricing.
Get the meetings without running the stack
Reachly buys the data, sets up the mailboxes, sends the campaigns and answers the replies for one flat fee from $3,500 a month. You get the meetings.
Book a call with Reachly
Instantly AI pricing FAQ
Is Instantly.ai free?
There is no free plan. The 14-day trial lets you upload 250 contacts, a quarter of what Growth allows, which is enough to test copy and warmup on a small slice of your ICP. The sign-up form on the pricing page says no credit card is required.
How much does it cost to send 1,000 emails with Instantly?
On the software alone, if you use every email the plan allows: $9.40 per 1,000 on Growth, 78 cents on Hypergrowth and 72 cents on Light Speed. Few teams send the full allowance because the contact cap stops them first, so in practice the figure per 1,000 sits above those floors.
Is Instantly worth it?
It is good value if you run many mailboxes against a list that stays about the same size. On Hypergrowth, 180 mailboxes cost the same $97 as five. It gets expensive when you load a big fresh list every month, because every lead sitting in a campaign takes a slot, even in a paused or draft campaign.
How does Instantly.ai work?
Once your mailboxes are connected, Instantly sends warmup emails from them for you. A campaign then spreads its emails across those mailboxes on a schedule, and every reply lands in one inbox, Unibox. You pay extra for the lead database, the AI agents and the CRM.
What is the best cold email software?
It depends on how many contacts you hold and how many clients you run. Reachly sends every client campaign through Smartlead and is a certified Smartlead partner. Our Smartlead vs Instantly comparison puts the two next to each other on price, limits and agency features.
